Being a real estate can be tough if you can’t get enough leads of motivated sellers. Even with the bailout actions of the government, property values continue to fall and competition is making it challenging for investors.

It would seem that with an increasing rate of foreclosures, layoffs and a recession in full force that there wouldn’t be a lack of motivated sellers. In the end, there simply is not. How do you find them though?

I found that an excellent way to find motivated sellers is on the internet. The business of selling motivated seller leads is booming and you can find several services offering them. I’m talking about an online presence that the owner controls and has exclusive access to. Essentially, a website that you own that captures leads of motivated sellers.

How do you put an enterprise like this into action? It starts with an excellent web presence. It must show your business as legitmate and able to solve the problems of motivated sellers. It should demonstrate that you’ve worked out problems for other motivated sellers. Be sure it has compelling copy writing that induces the visitor to want to give you their information. The solution ought to offer a way for visitors to give you details about any outstanding loans and contact information.

Starting with the professional website you can either design it yourself or pay someone else to do it. Optionally, you could customize a template that you purchase. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. You must have capital to hire someone. You need to make the decision about what your time is worth. Should you allow yourself to make $20 per hour to create the solution yourself? Do you have time on your hands and not much money?

Testimonials are convincing and should be included. Use your offline credibility kit and migrate it to an online fashion. Streaming audio testimonials are very effective if you have them. Audio testimonials are an excellent option. Happy customers have proven, time and time again, to be the most persuasive part of sales.

Your visitors will complete your online forms if you use compelling copy. Dan Kennedy is a super resource here and I recommend following him where possible. He’s a proven professional when it comes to copy writing. Buy his book, The Ultimate Sales Letter, and go through it thoroughly. Be certain to write your copy with a compelling call to action at the end of each page.

Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. Use the forms to obtain the contact information of the visitor as well as their property details. This part will require some database work that will connect to the form fields and store the data for you.

Maybe the biggest challenge is getting visitors to your new website. One of the most efficient ways to do this is by using pay-per-click ads on Google. This can be done with searching engine optimization and PPC. When you start getting visitors you may discover that you need to modify your content. If the visitors are not converting to leads as well as you would expect then rewrite your content or rearrange how the copy is displayed. You can increase your conversion rates by utilizing squeeze pages and landing pages.

You’ll be able to use paid listings and SEO to gain sufficient traffic to capture motivated sellers on your website.